The reason behind the existence of Google’s advertising policies, is to make a good experience for the users viewing our ads, to help you be successful with your ads, and to help make sure that ads follow applicable laws in the countries where they appear. Each country has its own restricted roles, concepts, and beliefs, that’s why the sites’ ads targeting should fit each countries’ standards too. We as a media representative for a lot of publishers have to be more careful, to provide our publishers’ sites being banned from Google and from anything can affect their websites.
Google Ads policies are always being updated, that’s why we must always be aware with any update Google make. All ads go through an approval process to ensure that the ads are safe and following advertising policies, otherwise Google will refuse such kind such kind of ad.
These examples for prohibited contents and practices, can be taken as a reference for you, to always make your website on the safe side.
Examples for the prohibited contents:
Dangerous products or services: Contents that include illegal products, like Drugs/ Herbal/ Chemical psychoactive substances/ Tobacco/ Fireworks/ medical things à that are unapproved from the Ministry of Health.
-the user should not add his credit card over any unsecured server.
Misrepresentation: The site’s ads shouldn’t mislead, shouldn’t give irrelevant information about products, information, services or business. The ads should be clear and believable to the users, shouldn’t present unavailable offers. Ads shouldn’t contain any content related to charity, weight loss, gaining money, etc…
Google refuses such topics:
Gambling & games.
Trademarks: In this case, ads only appear when the trademaker owner submit a valid complaint to Google.
Legal requirements: Comply with all applicable laws and regulations,
Requirements for made for kid’s content: Advertisers may not run personalized ads on any site related to kids.
Restricted ad formats and features: They are unavailable for all advertisers, until they meet Google’s specific requirements or complete Google’s certification process.
-All these policies are designed not only to abide by laws, but to ensure a safe and positive experience for all users. Which means that Google’s policies prohibit some content that can harm the user and the overall advertising ecosystem.